NEW YORK, United States of America, March 31, 2022/ — Movie Features Six NBA All-Stars: Stephen Curry, DeMar DeRozan, Luka Dončić, Joel Embiid, Darius Garland and Ja Morant; Also starring Anthony Anderson, Marv Albert, Charles Barkley, Ludacris, Shaquille O’Neal, Issa Rae, Breanna Stewart, Ben Stiller, Chris Webber among more than 20 NBA Legends, announcers, celebrities and notable faces from across the game.
The NBA premiered yesterday “Playoffs on NBA Lane”, the last chapter of the long campaign of the league that celebrates its 75the Anniversary Season, on all @NBA social media platforms and at NBA.com/75. Featuring six NBA All-Stars and more than 20 NBA legends, broadcasters, celebrities and notable faces from across the game, “Playoffs on NBA Lane” captures the excitement, culture and history of the NBA postseason.
Set in the fictional “NBA Lane” neighborhood, which was featured in a movie before the start of the anniversary season, “Playoffs on NBA Lane” follows an illustrious group of NBA fans and legends as they descend on the stadium from the neighborhood. in preparation for the 2022 NBA Playoffs presented by Google Pixel. As neighborhood kids head to the game on the “Hoop Bus,” NBA announcers from the past, present and around the world welcome fans to this special community where everyone comes together to watch another NBA postseason. the NBA.
From NBA legends Reggie Miller and Chris Webber anticipating the announcement to actors and producers Issa Rae and Ben Stiller celebrating from afar, familiar faces and names around the arena agree on one thing: “I love this game”. In the arena, the show is all about the stars on the court ready to compete in the playoffs, including Golden State Warriors’ Stephen Curry, Chicago Bulls’ DeMar DeRozan, Dallas Mavericks’ Luka Dončić, Philadelphia 76ers’ Joel Embiid, Cleveland Cavaliers Darius Garland and Ja Morant of the Memphis Grizzlies. Fittingly, the film is set on the instruments of Drake’s “Trophies” featuring Young Money, as each NBA team embraces the singular goal of the postseason.
“’Playoffs on NBA Lane’ serves as a reminder of the energy and excitement that makes playoff basketball truly unique,” said Kate Jhaveri, NBA chief marketing officer. “Throughout this season, our fans around the world have celebrated the NBA legends and moments that have shaped this league, and now we all turn to the next generation of stars who continue to drive it forward as they write another chapter of the history of the NBA playoffs. ”
As we look to the future of NBA broadcasting, “Playoffs on NBA Lane” enters the metaverse with highlights infused with ESPN’s “NBA CourtView” 3D video technology. Additionally, popular Fortnite characters Peely and Fishstick make an appearance in the arena to announce the NBA postseason and the upcoming inclusion of an NBA celebration emote, which was voted for the first time in-game and by millions of fans. . .
Created in conjunction with Translation LLC, the short film was directed by Emmett and Brendan Malloy (“Big Easy Express” and “The Tribes of Palos Verdes”). “Playoffs on NBA Lane” will begin airing on network television on Saturday, April 9. Additionally, the 15-second and 30-second versions of the film will air across all platforms during the postseason.
The full cast of “Playoffs on NBA Lane” includes the following:
- NBA players: Stephen Curry (Golden State Warriors), DeMar DeRozan (Chicago Bulls), Luka Dončić (Dallas Mavericks), Joel Embiid (Philadelphia 76ers), Darius Garland (Cleveland Cavaliers) and Ja Morant (Memphis Grizzlies).
- NBA Legends: Charles Barkley, Muggsy Bogues, Clyde Drexler, Reggie Miller, Shaquille O’Neal, David Robinson and Chris Webber.
- NBA announcers: Malika Andrews, Marv Albert, Ernie Johnson, Stephen A. Smith, and Xavier Vaution.
- NBA fans: Anthony Anderson, Tiffany Haddish, Spike Lee, Ludacris, Mark Phillips, Issa Rae, Breanna Stewart, Vince Staples and Ben Stiller.
The 2022 Play-In Tournament will be played from April 12-15. The 2022 NBA Playoffs presented by Google Pixel will kick off on Saturday, April 16. For the latest details on the NBA 75 celebrations, including opportunities for fans to get involved, visit NBA.com/75 and #NBA75 on social media throughout the 2022 postseason.