Lexus hits the road in search of health and wellness. For those striving for self-improvement and looking to incorporate more balance and mindfulness into their lives, the luxury automaker launches Lexus “Wellness Destinations.” This new program features a collaboration with luxury hospitality and wellness brand Miraval Resorts and Spas, offering Lexus-selected wellness packages combined with complimentary transportation for each guest.
After the last two years we have all experienced, it is not surprising to see the focus on self-care coupled with the desire to escape resulting in record demand for wellness travel,” says Vinay Shahani, vice president of marketing for Lexus. “As a luxury lifestyle brand, Lexus meets this need by offering curated, integrated experiences that focus on wellness at Miraval resorts.”
Miraval resorts are offering guests a personalized “Lexus Drive Your Way to Wellness” experience for $495 per person (offered through March 2023 and subject to availability). This one-day, six- to eight-hour experience is available at all three Miraval resorts, located in Arizona, Austin and the Berkshires, and includes a Lexus vehicle for use throughout the experience.
- An intention setting ceremony with a Miraval Guide
- Scenic drives to various destinations where a private guide leads hiking, biking, and/or swimming expeditions.
- Picnic lunch prepared by the chef and a locally oriented activity such as kayaking, paddle boarding or bird watching.
Each wellness package highlights the unique offerings available at all three Miraval resorts and is available to schedule directly through the selected property.
“We are excited to partner with Lexus to offer our guests exclusive driving experiences at each of our destination resorts and spas,” said Susan Santiago, director of operations for Miraval at Hyatt. “These new and unique offerings allow us to immerse our guests in picturesque, natural settings off property that encourage external exploration and space for internal reflection. We look forward to continuing our mission of providing authentic experiences focused on the physical, spiritual and mental well-being of our guests.”
Lexus deeply values the health and well-being of its guests, and comprehensive sanitizing procedures are in place for every Lexus vehicle. Please also check each resort’s website for additional information on health and safety protocols.
For more information or to reserve a Lexus Wellness Destination, visit miravalresorts.com
About Miraval Resorts and Spas
The Miraval brand is a world leader in spas and wellness resorts. Miraval Arizona in Tucson, Arizona pioneered the destination wellness spa resort category more than 25 years ago with its comprehensive program of mindfulness activities, destination-inspired experiences and spa treatments incorporating modalities from around the world. . In 2017, Miraval joined the Hyatt portfolio, bringing its in-depth approach to wellness to Hyatt guests and World of Hyatt members around the world. In February 2019, Miraval Austin opened in Texas as the brand’s second wellness resort. The newest resort, Miraval Berkshires, located in Lenox, Massachusetts, opened as the brand’s first East Coast destination in July 2020. Together, the three Miraval resorts inspire guests to create a life of balance, encourage positivity and cultivate mindfulness.
Lexus’ passion for bold design, imaginative technology and exciting performance enables the luxury lifestyle brand to create incredible experiences for its guests. Lexus began life in 1989 with two luxury sedans and a commitment to the pursuit of perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealerships offering a full line of luxury vehicles. With six models featuring Lexus Hybrid Drive, Lexus is the leader in luxury hybrids. Lexus also offers eight F SPORT models and one F performance model. Lexus is committed to being a visionary brand that anticipates the future of luxury customers.